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If you’re unsure the place to start out, search for different brands in your trade which are utilizing TikTok and see what kinds of movies they’re posting. For a lead generation marketing campaign, I would suggest using the TikTok "Lead Generation" objective with the "Website Conversions" setting turned on. Since I desire higher high quality leads over amount, I’ll sometimes use the "Website Conversion" goal when promoting on TikTok. From there, you may better target your excellent audience with the most engaging content to succeed in your KPI goals. Reach will probably be billed as cost per thousand views (CPM). Remember that this may trigger your cost per outcome to rise as your price range increases. Your price range is allotted in actual time with this methodology to ensure the absolute best results. With standard delivery, finances can be evenly distributed by means of the scheduled marketing campaign run time. This info, mixed with the demographics you reached with each campaign, will begin to indicate you trends once you begin collecting more data and testing different marketing campaign settings. After selecting your TikTok campaign objective, click on "Website" and choose your pixel. And conversions are paid via CPC but use the optimization price per click (oCPC) bidding method. Clicks will be billed as cost per click (CPC).

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